SHOP ALL

You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles.

We've reinvented your favorite waffle-flavored cereal, keeping it delicious while staying low in carbs and packed with protein. 

The ultimate Magic Spoon Starter Pack! Try all of our classic flavors—Fruity, Frosted, Cocoa, Peanut Butter, Blueberry Muffin, and Cinnamon Crunch, plus get our one-of-a-kind Zebra bowl and spoon set. We’ve reimagined all your favorite childhood cereals with  4-5g net carbs, 12-14g complete protein,...

Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal.

Your favorite campfire treat, now with a protein boost. This crunchy, chocolatey snack packs serious flavor and 11g of protein to keep you satisfied. Perfect for late-night cravings or on-the-go snacking—no sticky fingers required.

Sweet, salty, and seriously satisfying. Salted Caramel brings the indulgence with none of the compromise. Each bite delivers bold flavor and 11g of protein, making it perfect for curbing sweet cravings between meals or powering through busy mornings

Say goodbye to soggy cereal, The Magic Spoon CrunchCup® keeps your cereal crunchy. Simply add Magic Spoon cereal to the inner cup, milk into the outer cup, screw on the lid, and you're ready to crunch. The milk and cereal don't meet until it's...

Rich and chocolatey with real cocoa, our Cocoa Protein + Fiber Cereal packs 13g plant-based protein, 6g prebiotic fiber, and just 2g sugar per serving. Extra-crunchy square pieces deliver nostalgic sweetness and deep chocolate flavor that satisfies any time of day.

Warm, toasty, and finished with the perfect cinnamon kick, our Cinnamon Crunch Protein + Fiber Cereal packs 12g plant-based protein, 6g prebiotic fiber, and just 2g sugar per serving. Extra-crunchy square pieces deliver nostalgic sweetness in a cozy, satisfying bowl any time of day.

Meet the full Magic Spoon experience. Enjoy bold classics like Fruity and Cocoa Cereal, chewy Marshmallow and Peanut Butter Treats, crunchy Honey Almond and Peanut Butter Granola, and soft-baked Frozen Strawberry and Cinnamon Brown Sugar Pastries. A sweet-and-satisfying mix with protein in every category.

Two ways to snack smarter. This bundle includes Marshmallow Treats, Peanut Butter Treats, Frosted Strawberry Protein Pastries, and Cinnamon Brown Sugar Protein Pastries — bringing together crispy, chewy, soft-baked goodness in one sweet lineup.